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The City of Miami Beach, through its Tourism and Culture Department, seeks a firm to conceive, develop and implement a programmatic strategy and activation for the City of Miami Beach (the “City”) during the month of March 2021 within the geographic area of the City of Miami Beach, and more specifically, the Lummus Park and the beachfront areas. The City is looking for unique, innovative, imaginative and big ideas that will engage our residents and tourists during our “Spring Break” season. No idea is too big, or too “out there” as part of this initial RFLI process, we want to engage with as many ideas as possible, to see which is the right fit for our City.

If you have an idea that does not exactly match what we are looking for below, please still submit, as we may be able to re-work our plans to incorporate more than one idea or combine ideas to create a larger plan. The City is willing to accept bids from individual companies or groups of companies who want to come together to solve the problem together.

Miami Beach is a world-class city, with unparalleled cultural offerings, and the City would like to expand on those offerings, by partnering with a firm or firms, to bring an original, big, programming vision to the City during an otherwise high-volume time period, in an attempt to drive tourism and increase hotel room occupancy, while reducing traffic impact, and creating a new look and feel for Miami Beach during that time.

Through this RFLI, the City seeks Letters of Interest from firms who have a history of producing large scale city events and meet all of the requirements, as listed below. We intend to put cultural offerings at the forefront of who and what we are – cultural offerings could include, but are not limited to (music, art, sports, fashion, or performance art).


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